Legal

Privacy policy

Last updated: 2026-05-08

This policy explains what data we collect, why we collect it, how we use it, and the rights you have over it. It is written for clarity, not legal density. If you want the legally precise version or have questions, contact us at privacy@nichenudge.com.

1. Who we are

"Niche Nudge" refers to the company operating this website at nichenudge.com. We are based in Spain and operate primarily within the European Union, with clients globally.

2. What we collect

When you visit the site, we collect: standard HTTP request data (IP address, browser type, referrer, page views), anonymous analytics events (Google Analytics 4), and behavioural session data (Microsoft Clarity — session replays of authenticated users only).

When you submit a calculator or contact form, we collect: the email address you provide, the inputs you entered, and the resulting calculations.

3. Why we collect it

Site analytics help us understand which content is useful and which isn't. Calculator submissions let us send you the benchmark report you requested and follow up with relevant content. Contact form submissions let us reply to you.

4. Who we share it with

We use third-party services that process your data on our behalf: Loops (email delivery), Google Analytics 4 (anonymous analytics), Microsoft Clarity (session replay), Supabase (database hosting), Vercel (web hosting), Cloudflare (DNS, CDN, R2 storage). Each acts as a data processor under our instructions.

We do not sell your data. We do not share it with advertisers.

5. How long we keep it

Calculator submissions: retained for 24 months, then deleted. Contact form submissions: retained for as long as you remain a prospect or client, then deleted on request. Server logs: 30 days. Analytics: aggregated indefinitely, individual session data 14 months.

6. Your rights

Under GDPR, you have the right to: access the data we hold about you, correct it, delete it, restrict or object to its processing, and port it elsewhere. Email privacy@nichenudge.com to exercise any of these rights. We'll respond within 30 days.

7. Cookies and tracking

We use cookies for analytics and to remember preferences. The first time you visit, you'll see a consent banner; your choice is respected for 12 months. You can change your preferences at any time from the footer.

8. Changes to this policy

We update this policy when our practices change. The "last updated" date at the top reflects the most recent revision. Material changes will be highlighted on the homepage for at least two weeks before taking effect.

9. Contact

Questions, requests, or complaints: privacy@nichenudge.com.