Sometimes you don't need an agency. You need someone running the function.

Sometimes you don't need an agency. You need someone running the function.

Fractional engagements aren't agency work in lighter packaging. They're a different commitment: one person, embedded in your leadership cadence, owning a function from strategy to execution to the team you eventually hire to take it over.

What the engagement actually looks like

The first 90 days are deliberately structured. By design, in this order:

• Days 1-30: audit, listen, map. Where the function is, what's broken, who's running it now, what your team thinks the problem is, what the data thinks the problem is.
• Days 31-60: the 90-day plan, written and signed off. What we ship. What we cut. What we hire. The metrics we move and how much.
• Days 61-90: we ship the first wave. By month three you should see one meaningful KPI move and one structural problem fixed.

Engagements run a quarter at minimum, more often two to four quarters. We build toward a full-time hire from day one, including drafting the JD, sourcing candidates, and running the first 30 days alongside them.

Functions we run fractionally

• CMO / VP Marketing. Strategy, channel mix, team build-out, agency relationships, brand voice.
• CRO / Head of Sales. Pipeline, deal velocity, comp plans, partner channels.
• Head of Monetization. Pricing, packaging, retention, expansion, lifecycle revenue.

What this isn't

This isn't an advisor relationship. We're not on a call once a month with opinions. We're in your stand-ups, in your tooling, in the hiring loops, in the quarterly reviews. If that sounds like more than you wanted, fractional probably isn't the right shape — and the decision guide will say so.